Thursday, 21 January 2016

Welcome to Visiting Researcher Dr Pilar Irala Hortal

During my stay at Sheffield University between May 1st and August 31st 2016, I will be working on a research project entitled “Visual Culture and Rhetorical Communication”. The aim of the project is to examine the relationship between photography and visual rhetoric.
Diego Ibarra, 2013
The evolution of the communication strategies in the XXIst century has developed new narrative and rhetoric formulas especially in the field of visual culture, where the linguistic system could have –or have in fact- a rhetoric communication transformation. This is possible due to the development of the audiovisual communication and to our continuous exposure to visual messages.
Diego Ibarra, 2013
We need to deepen the codification of this new communicational strategies and study not only how this rhetoric works in visual pieces, but the pieces themselves.
The main goal is to find, or to develop if needed, a reading system to decode and analyse the rhetoric elements present in our contemporary visual culture, focusing on documentary photography.
As secondary goals:

  • Find if is there a specific branch of documentary photography that uses aesthetic and rhetoric tools in order to achieve deeper and more effective expression and social persuasion 
  • Determine if there is a paradigm shift in social communication and visual culture
If you have any questions about the project, please get in touch.
Estancia de investigación realizada al amparo del Ministerio de Educación, Cultura y Deporte en el marco del Programa Estatal de Promoción del Talento y su Empleabilidad en I+D+i, Subprograma Estatal de Movilidad, del Plan Estatal de Investigación Científica y Técnica y de Innovación 2013-2016

Research stay financed by the Spanish Government; Ministry of Education, Culture and Sports, and the National Program for Promoting the Research and Development Talent and Employability; National Subprogram of Mobility of the National Scientific Research, Technique and Innovation Plan 2013-2016

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